Acal BFi brand usage

This area has been designed specifically for the use of our suppliers and partners. It provides guidance on how to use and apply our corporate brand.

Acal BFi brand guidelines

Corporate guidelines

Acal BFi brand guidelines

This document focuses specifically on design and content creation for online and offline communications.

It covers practical details and guidance on using the Acal BFi logo, and for creating content for the website including images, image size and font styles. There are some design examples to follow for ongoing content creation.

Logos

Primary Logo

Primary logo

The preferred logo which should be used wherever possible. The logo should be printed in our dark and light blue, and appear on a white background..

Primary logo – Black

Primary logo – Black

For use for single colour applications such as newspaper advertisments, also for use when printed on light coloured backgrounds.

Primary logo – White

Primary logo – White

For use on the dark blue, black or other dark coloured backgrounds.

Secondary logo

Secondary logo

The secondary logo should only be used for tall thin adverts or banners, in order to ensure legibility of the strapline.

Secondary logo – Black

Secondary logo – Black

For use for single colour applications such as newspaper advertisements, or for use when printed on light-coloured backgrounds.

Secondary logo – White

Secondary logo – White

For use on dark blue, black or other dark-coloured backgrounds.

Tertiary Logo without strapline

Tertiary Logo without strapline

The tertiary logo should only be used when the strapline cannot be accommodated due to size constraints of the design media.

Tertiary Logo without strapline – Black

Tertiary Logo without strapline – Black

For use for single colour applications such as newspaper advertisements, also for use when printed on light-coloured backgrounds.

Tertiary Logo without strapline – White

Tertiary Logo without strapline – White

For use on the dark blue, black or other dark-coloured backgrounds.

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